Mind Mapping and Whole-Brain Thinking (part 2 of 2)

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The mental prowess of individuals depends on how their use the brain. If you try to observe children, you will discover that they are usually using their right brain hemisphere because they display spontaneity, imagination, great creativity, enthusiasm, and open mindedness. As an individual grows older, they also grow socially, culturally, and sometimes racial influences also hold back such natural traits.

If you want to achieve awareness at a much higher level, you must learn to be ambidextrous; that is, you need to use both hemispheres of your brain. The first thing that you need to do is to work on the leaning activities that focus in the right brain hemisphere like analogies, metaphor, patterning, visuals, calculation, and role playing. In order to develop the ambidextrous mind, you can get involved in meditation and reflective thinking.

Mind mapping is one way to achieve an ambidextrous mind. Through mind mapping, you can diffuse your thoughts, thereby streaming thought lines and associations. You can associate effectively if you can find the links to ideas and logic. If you try to explore the ideas and logic, it will eventually lead to creativity, insight, and imagination.

It you want to strengthen your perception clarity, dissemination, and vividness, try to make use of colors, symbols, and pictures in your mind maps. By using mind mapping, you can employ your brain’s subtle aspects.

Start learning about mind maps now; mind mapping is your key to achieving an ambidextrous mind. Whole-brain thinking is difficult to achieve so you will need to work very hard. Good luck.    

Mind Mapping and Whole-Brain Thinking (part 1 of 2)

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Are you familiar with the term ‘ambidexterity’? This term is used to describe the ability to use both hands. Famous individuals like Albert Einstein, Fleming, Harry Truman, Leonardo da Vinci, and Michelangelo were said to be ambidextrous individuals. As you can see, it’s quite hard to use both hands with dexterity. If you’re a right-handed individual, you will find it hard to use you left hand in the same way, and vice versa. Do you think it will be possible to achieve whole-brain thinking? Well, that’s not impossible because you can do that if you know mind mapping.

Being ambidextrous can also be achieved if you’re able to do multiple tasks at the same time. For example, you’re watching TV as you answer the phone; while talking over the phone, you will jot down important notes or information dictated by the person on the other end of the line. If you can do these things, then it can be said that both hemispheres of your brain is functioning. Unknowingly, most individuals are utilizing both hemispheres of their brain everyday in accomplishing their tasks.

How can you identify a person using only his left or right brain hemisphere? To understand it better, you need to know the different qualities that depict the left and right side of the brain. The right hemisphere of your brain is responsible for your qualities such as having artistic abilities, being a risk taker, imaginative, creative, highly philosophical, etc.

While the left hemisphere of your brain is responsible for your qualities like being a conformist, practical, can comprehend effectively, seeks order, etc. If you’re a person who relies on strong intuition and acts subjectively and holistically, you’re a right-brain individual while the left-brain individuals tend to be analytical, logical, and rational.

Sporting Adventure on a Lake Tahoe Vacation (part 2 of 2)

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At Donner Pass you can find the Boreal Mountain Resort, a small ski area, the medium-sized Sugar Bowl Ski Resort and the Donner Ski Ranch, a very small ski area for those seeking a more secluded ski practice.

Among the other medium-sized ski resorts to choose from are Homewood Ski Resort, at the west shore, Mount Rose Ski Resort at the north-east area of the lake on Slide Mountain.
Majority of the ski resorts in the Lake Tahoe region are found on the northern end of the lake, near Truckee, California and Reno, Nevada.

Also scattered all throughout Tahoe are public and private sled parks, which are are equipped with tow ropes that help sledders climb up the hills.

There are also ski areas around Tahoe that have snow tubing, a popular adventure among people who interested in alternative sports.

There are a lot of snow trails around Lake Tahoe that cater to cross-country skiing, snowmobile riding, and snowshoeing.

Lake Tahoe is ripe for water sports and beach activities during late Spring to early Fall.

The two cities most identified with the Lake Tahoe tourist area are South Lake Tahoe, California and the smaller Stateline; smaller centers on the northern shoreline that include Tahoe City and Kings Beach.

Boating is a primary activity in the Tahoe during summer. There are lake front restaurants all over the lake, mostly equipped with docks and buoys.

Among the most popular boating events in Lake Tahoe include sailboat racing, firework shows over the lake, guided cruises, and whole lot more.

As an interstate waterway, Lake Tahoe is also traversed and secured by the United States Coast Guard, since it is the home to the Coast Guard Station.

Scuba diving is one of the most popular underwater adventure at Lake Tahoe, since dive sites offer one of the world’s best dramatic drop-offs or wall dives.

Diving at Lake Tahoe is considered advanced due to the increased risk of decompression sickness while diving at such a high altitude, so caution is necessary when engaging in such an activity.

So why not try a sporting adventure in a Lake Tahoe vacation, it’s really worth it.

Sporting Adventure on a Lake Tahoe Vacation (part 1 of 2)

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Aside from just being a serene and natural environment, sporting adventure in a lake tahoe vacation is as challenging as any world-class sporting destination.

Considering that much of the area surrounding Lake Tahoe area is devoted to the tourism industry, there are a lot of fine restaurants, camping lodges and, of course, ski slopes and water sport venues.

During the ski season, thousands of people flock to Lake Tahoe from all over Nevada and California, including Las Vegas, Los Angeles, San Diego and San Francisco.

The ski slopes overlooking Lake Tahoe offer some of the best skiing spots in the world.

Aside from its panoramic beauty and breathtaking scenery, Lake Tahoe, is well known for its snow blizzards, responsible for making humanly challenging ski paths and snow obstacles for the sport of skiing.

Among the major ski areas in Tahoe include the Heavenly Mountain Resort, which is  the largest ski area in California and Nevada, located near Stateline.

Another one is Squaw Valley, which is the second largest ski area in the Tahoe area, known for its hosting of the 1960 Winter Olympics and is located near Tahoe City

The Alpine Meadows is a medium- sized ski area located on the north shore a few miles away from Squaw Valley.

There’s also Diamond Peak,  a small ski area located at Incline Village, Nevada.

For novice, amateur and pre-professional skiers, there is the Northstar at Tahoe, which a popular north shore ski area.

Another one is the Kirkwood Mountain Resort, a south shore ski area, known for getting more snow than any other ski area in Tahoe.

Among the other very challenging ski spots, there’s the Sierra-at-Tahoe, a small south shore ski area.

Going on a Kitesurfing Holiday (part 2 of 2)

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3) Enjoy – whether you are taking the lessons or actually going on the water, never forget that you are on a holiday. The purpose of a kitesurfing holiday is to give you fun and relaxation, not add to your stress by pressuring you into learning a new activity. Try to have fun when you are learning how to kitesurf. Actually, most kitesurfing coaches or schools would probably make the training experience quite good for you. Once you know the basics, then you can truly enjoy yourself.

4) Be safe – Make sure that you follow the safety guidelines proscribed by your trainers and the beach officers. This would allow you to minimize the chances of an accident. Check the weather forecasts to see if any sudden changes in the weather are expected.

5) Location, location, location – Being on a kitesurfing holiday, you might be given the opportunity to explore different locations. This is especially so if you are a beginner. New locations will challenge you, as well as give you ample opportunity to enjoy yourself. Just make sure that you don't do anything stupid like surfing without the right training.

6) Other activities – although kitesurfing holidays revolve around, well, kitesurfing, that is no reason for you not to explore other activities. After all, what's with going on a beach holiday without swimming? The excitement of kitesurfing can only do so much to ease your boredom. Make sure that you also have other activities planned in order to get the best holiday ever.

Kitesurfing is rapidly gaining popularity all over the world. Going on a kitesurfing holiday can indeed be a great idea. However, you have to keep the tips above in your mind. This way, you can have fun without the danger.

Going on a Kitesurfing Holiday (part 1 of 2)

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One of the best things you can do during a holiday is to discover a new activity. A kitesurfing holiday is ideal for you to explore the new extreme sport that's taking the world by storm.

What is kitesurfing all about? Well, it's all about you, the wind and the sea. Actually, it's all about maintaining control and getting the most out of life while strapping yourself onto a board, launching a kite, and hanging on. If you want to discover what it's all about during your holiday, then here are some things you should know:

1) Training matters – if you are new to the sport, then your holiday might be a great way to try out this sport. You might not hit grab the kite and hit the water right away but you will definitely enjoy kitesurfing after a brief training. Kitesurfing, after all is an extreme sport for a reason. There is danger involved. When you are being taught, you need to listen.

2) The equipment – Since it is a holiday, you might be given the opportunity to rent or lease equipment. However, that does not mean that you shouldn't check out the quality of the equipment you would be using. Make sure that the safety gears you are using are effective and rated. Kitesurfing is an activity that relies on equipment to give you the enjoyment and safety you need. Do not take the tools of the trade for granted as they may be the only things keeping you from an accident.

3) Enjoy – whether you are taking the lessons or actually going on the water, never forget that you are on a holiday. The purpose of a kitesurfing holiday is to give you fun and relaxation, not add to your stress by pressuring you into learning a new activity. Try to have fun when you are learning how to kitesurf. Actually, most kitesurfing coaches or schools would probably make the training experience quite good for you. Once you know the basics, then you can truly enjoy yourself.

Last Minute Vacation Travel Tips (part 2 of 2)

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Don’t take a risk on the unknown.
Being flexible isn’t synonymous to taking a risk on unknown hotels, travel agencies, and the likes. In truth, the very fact that you’re making last minute arrangements makes it all the more important to trust only companies and businesses that are trusted and well-established.

If you really have to take your chances with a new vacation deal, make sure take into consideration reviews and testimonials made by other people. Better yet, trust reviews and testimonials written in third-party websites and not in the websites of the very hotel or resort you’re considering getting a booking in.

Be organized.
Some people work better when they’re racing against the clock but hurried travel arrangements could have costly consequences. Are you truly willing to risk that?

Being organized means planning things early and tackling tasks systematically. List-making is critical in organization, but it’s not the only thing you can do to ensure that everything goes to plan.

Your attitude also matter. Never make the mistake of overestimating anything about yourself or your travel plans. Never assume anything. If you are going to make a reservation, don’t procrastinate. Do it now so you’ll know whether making a reservation is indeed possible.

In relation to that, it’s important not to think of yourself as a one-man team. Delegate what you can so you can focus on more important matters. Of course, in terms of delegating, it’s important that you know the right activities to delegate to the right persons.

Time management is also a pertinent part of organization. Know the best and worst times to go to a travel agency, apply for visa, purchase your flight tickets, and make other vacation arrangements.

Maintain optimism.
Last minute vacation plans rarely have perfect results. But you’re sure to enjoy your vacation more if you know how to appreciate what you have and see the bright side of everything.

Last Minute Vacation Travel Tips (part 1 of 2)

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A last minute vacation can be exciting, challenging, and fun but it can also be dangerous and problematic when you don’t take extra precautions.

Shop around.
Don’t grab the first deal you encounter. Shop around. Just because you’re going to have a last minute vacation doesn’t mean you should force yourself to make do with uncomfortable travel arrangements.

Research diligently for current vacation packages and rates. It’s going to take time, yes, but if you’re patient and see it through the end, your last minute vacation might end up being this year’s best vacation!

Know what you want and need.
Searching for the best deals and making travel arrangements will be easier to accomplish if you know exactly what kind of vacation you’re after. Determine what kind of activities you’d best enjoy. Know your budget and be resourceful in finding ways to get the best value from your vacation arrangement.

Be flexible.
Be prepared for things not to go your way all the time. It’s last minute travel, after all. If you’re long used to traveling first class, last minute travel plans may require you to have your first taste of traveling economy. Because of your last minute travel plans, you may also have to make do with an inn rather than the five-star hotel you’re used to. There are a lot of things you may have to sacrifice because of last minute travel arrangements, but don’t let any of these put you down.

Learn To Draw Cars (part 2 of 2)

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Add Some Emphasis

Next, start emphasizing your car by adding some pressure on some of your sketch lines. Try employing progressively darker lines. This can thresh out the shapes you’ve just drawn in the previous step. Cool cars have dynamic shapes. They usually have flowing hoods or sharp angular hoods. In most cases they also have pretty small passenger seats. For instance, a corvette usually has large flares on its front wheels. However, if you look closely, you’ll see that these flares are just simple arcs which flow to the hood and up to the passenger area.

Get Cool And Accessorize!

If you want to have a really cool car, then it is a must that you pimp it up by adding graphics and cool accessories. One example would be a spoiler, which looks something like a fishtail. It comes right off your car’s back portion. You can draw this in whatever way you want it to be. However, once you start drawing it, try your best to imagine that the car is moving and the wind is flowing through the spoiler. Draw your spoiler in a way that it looks natural and has the ability to cut through air.

It could also look like a fishtail that is turned on its side to look like as if it was created to push air which forces the car’s nose into the ground. Draw this right from the back. It has to be an angular line which transforms into a quite shallow arc. After this, cup a shape under it that would connect it back into the angular line which attaches to your car.

Draw Some Car Art

If you’ll be drawing racing cars, for sure there are many graphics on it. If so, remember to draw the graphics directly right on your car. This is so that they would wrap around its body. This gives a much natural look.

Learn To Draw Cars (part 1 of 2)

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Cars could be a really cool subject to draw, especially if you love racing and other sports related to it. Nevertheless, may you be a car fan or not, cars are definitely one good subject to draw. This is because they can be seen anywhere and they could stand still for days and not even move giving you more time to draw its main essence. Here are the essentials if you want to learn to draw cars.

Be Familiarized

To start you should first get some exposure to different kinds of cars. Try to look at different pictures of cool cars. Study their shapes along with the shape of their spoilers. Other than shape take note of their colors and graphics. Try to study how extras features work, like butterfly doors and spoilers. Doing this can greatly help you visualize the way and orientation of how you should draw them on different positions.

Get A Model

You should get a model. You can get a book with car pictures, have a real car to draw or even get a toy car. It all depends on your preference. Although it is tempting to have a number of cars to draw in one picture, it is best to start out with just one at the moment.

Keep It Simple

Start making a sketch of a normal shape of a car. Remember to keep it simple. You can do this by using basic shapes. Create an oval to mark as its windshield, have a trapezoid for its hood, sides, and the passenger area. Lastly, add simple circles as its the wheels.

iPod Touch Movies (part 2 of 2)

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• Movies should be downloaded quickly. Downloading time is a very important consideration when it comes to choosing a particular website. Most of the movies are huge files ranging from 600 to 700MB. Movie transfers can take about an hour or so but some sites allow download acceleration. Impatient users should opt for sites that have fast accelerations so that they won’t get bored.

• Choose a website where there are many users. With a great number of users, you can be assured that the movies you’re about to download are of best quality. Excellent service is often associated with the total number of users. Also check if the listed names are reputable.

• The website should provide exceptional technical support. Customers should be able to access technical support 24 hours a day, 7 days a week.

• It’s a good deal if the website provides free software for the users. This is one way of converting your movie files so that it becomes compatible with the media player you’re using. Some websites charge an additional fee for the software but there are those who provide free conversion software.

• You must choose a website that is compatible with the iPod Touch. Since iPod Touch is still new, you need to confirm if the media files are compatible with it.

• Go for user-friendly websites and software. If you can use the site with ease, you can download the movies quickly.

Follow the tips mentioned above and surely you will be able to find the best movie downloading site. Try to conduct a simple research and soon you will be able to download movies of different genres. Now you can enjoy your favorite movies wherever you are and at any time of the day.

iPod Touch Movies (part 1 of 2)

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Among all the media players being sold in the market today, the iPod Touch is considered as one of the best. This device was first launched in September 2007 and since then it has recorded a huge amount of sales in various countries of the world. With the iPod Touch, you can do a lot of things – from listening to your favorite music tracks to watching music videos; and not only that, you can also watch the movies of your choice through this high tech gadget.

The new iPod has a flash memory and depending on the unit you bought, it can be with an 8 or 16GB built in memory. Downloading movies is also not a problem because there are lots of download sites, free and paid ones. You can choose among the millions of movies available online and in just a few minutes, you can already watch the movie. Most sites are geared towards the iPhone; however, the media files are compatible to the iPod.

But where can you find media files for the iPod Touch? With so many sites to choose from, it can be a bit of a daunting task to choose the best and fastest website for movie downloads. Always keep in mind that not all websites are worth your effort, money, and time. If you’re looking for good quality DVD movies, follow these tips:

• Individuals have their own movie preferences. There are those who prefer classic movies while others love morbid shows. You can also find comedy movies, adventure, science fiction, horror, and many others. Most of the movie download sites offer different genres and so you’re free to choose the particular movie that you like.

How to Perform Magic Tricks on Stage (part 2 of 2)

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One thing you must never forget to have is a costume. You can pick any outfit you like so don’t be afraid if it is too glamorous or showy.

Before the show starts, be sure that everything you will be using is ready on stage. When its time, there is no turning back. Remember you are the center of attention and everyone will be watching you.

One way to distract then when performing an act is to come up with a few jokes or stories. Others use a wand because the moment you point it in a certain direction, the eyes of the audience will follow so you can make that switch and they won’t know what happened giving you ample time to perform your trick.

If some tricks require a volunteer, pick someone and just do your best. Once the magic show is finished, be sure to thank everyone for coming. You can also give a few things away and then have fun with everyone else.

Performing magic tricks on stage takes a lot of practice because you don’t want to screw up when it is time for you to show your stuff. Sometimes the show that you will be doing could be your first and of many more in the future or your last if things did not work out.

So, practice diligently until you get it right. If you need help, get friends to see how well you perform and get feedback. It is better to make mistakes now when you are not performing yet so everything will go off without a hitch which is what you want to achieve for the next 10 to 15 minutes.

How to Perform Magic Tricks on Stage (part 1 of 2)

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There is a difference between watching and doing magic tricks. When you are part of the audience, you are there to enjoy the show but when you are on stage, you have to give an amazing performance or else be booed by the crowd so when it is your turn to do the tricks, you better be ready.

Preparation is key to be able to perform a good show. You have probably mastered a few tricks already so all you have to do is figure out which ones will be part of the act. If this is your first time, make sure you can keep the audience entertained for 9 to 10 minutes.

You can time this and practice your act in front of a few friends. If they like it, then there is nothing to worry about but if they have some comments and suggestions, listen since this could help make your performance more interesting.

First time magicians don’t always have to choose the venue for the magic show because there is one already so you just have to sign up. This is sometimes known as amateur night where magicians, singers, dancers and other artists are able to make their debut. Be sure to come early so you can relax before it is your turn to go on stage.

If you want to pick your own venue and don’t want it to be in a commercial establishment, a good idea will be the living room in your house or even the backyard. This depends of course on the number of guests that you are planning to invite.

Should a Homebuyer Hire a Home Inspector Recommended by an Agent? (part 2 of 2)

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Take note that almost all home agents want full disclosure. They would always make sure the homebuyers’ interests would have to be prioritized. Only by doing so could they stay in business. Agents and inspectors all abide by what is called an industry standard practice. There are regulations covering violations in standards, which everyone logically would avoid. It would only cost too much for any agent to commission an inspector to come out with a faulty report.

To date, no reputable agent would be willing to withhold any important information to a prospective homebuyer. Of course, they know that if full disclosure is not implemented, buyers could always get back to them even after the deal has been closed. Agents also do not want to get the blame if there are safety, security, and maintenance issues missed during a home inspection. In this way, rest assured that they would only recommend inspectors whom they think would be capable and reliable to do the job well.

In the property market, it is also observed that home inspectors recommended are of the agents’ same caliber. Again, this is an assurance that any home inspector on agents’ recommended lists is trustworthy. So, should you hire a home inspector recommended by your agent? There is no reason for you not to. In the end the decision is still all up to you.

Should a Homebuyer Hire a Home Inspector Recommended by an Agent? (part 1 of 2)

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Before buying a house, a homebuyer should first make sure the property is of good condition. That is why there is an utmost need to hire the services of a good, qualified, and credible home inspector. If you are a first-time buyer, how could you find such a home inspector? Home sellers or agents usually recommend several inspectors that buyers could hire. Would you hire those inspectors?

It is not surprising that many homebuyers, particularly the first-timers, have doubts about hiring home inspectors recommended by their agents. To them, they are questioning the integrity and honesty of such inspection personnel. They raise a point. Their argument is that home sellers or agents naturally would want to sell the house because their commissions depend on the transaction. Needless to say, such agents’ ultimate goal is to have the home finally sold.

So is that a reason for agents to enter into a collusion agreement with home inspectors? Yes, it obviously is. But come to think of it. Could that practice be done in the current competitive market? Experts would assure you that it is quite impossible for an agent and a home inspector to collude just to make sure inspection report would be favorable to make the home sold. It could be possible, but in the current stringent regulations, agents and inspectors would be wiser not to get into any form of malpractice.

The real estate or property sector is a dynamic industry where only about 10% of home sellers or agents are able to sell homes. They even account for up to 90% of total home sales. The rest of the agents may not be qualified enough, or may lack first-hand experiences to determine which inspectors are qualified and reliable. Thus, you should trust your agent if he has been in the business for many years now. His reputation in the industry also matters.

Master Cleanse: The Lemon Detox Diet (part 2 of 2)

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You should understand that the lemon detox diet is a great way to get rid of unwanted toxins, and not for weight loss. Perhaps, it is just a consequence because when you are doing a master cleanse, you only feed on liquids. However, when you reduce your intake of calorie, your body learns how to get by with less fuel so your metabolism slows down.

With slower metabolism, you may feel weaker. Thus, to be clear, you should remember that the primary goal of a lemon detox diet is to let your digestive system take a break, so that your body would have the opportunity to retune itself while you stay energetic at the same time.

If your goal is to lose weight rather than to eliminate toxins from your body, you will find yourself gaining weight right after your detox diet. This is because since your metabolism had slowed down during the diet, it would continue to slow down even after the diet. Thus, as you go back to your regular eating habit, your body would have a slower pace to burn off the calories that you are taking in.

In summary, you should consider the lemon detox diet as a detoxification regimen for your body at least twice a year. Purging toxins and unhealthy chemicals from your body should be your ultimate goal and not losing weight. Though losing weight is an offshoot of this diet, it should not be your main purpose.

If you really want to lose weight, you should try to exercise regularly and eat a balanced healthy meal.

Master Cleanse: The Lemon Detox Diet (part 1 of 2)

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The lemon detox diet, or what is commonly known as the master cleanse, is a form of a detoxification regimen. Several Hollywood stars have tried and tested its efficiency, and this diet did not leave them disappointed. This diet has given hope to millions of people all over the world who want to lose weight and be healthier. But what are there to know about this master cleanse? Is this therapy really beneficial and safe to try?

The lemon detox diet is believed to be very safe because only natural products are used. The process would include the purification of the entire body as the accumulated toxins are flushed out from the system. As the body cleanses itself, its weight will begin to normalize.

Everyone should try to detoxify their bodies, at least twice a year. People who think that they are healthy enough should also try this kind of diet. You should know that toxins build up in our body because of the air we breathe, the water we drink, and even the food we eat. Even the emotional and physical stresses that we experience play a role in the accumulation of toxins. Thus, because of this, the body should be given a time to get rid of the harmful compounds that may endanger our health. This is where the detox diet should enter.

Healthy diet, supplemented by herbs and vitamins should be able to assist in the detoxification of our system. As you cleanse our body, you should stay away from substances that may have unfavorable effects to your body and health. Instead of turning to these unhealthy foods, you should try to eat those organically and naturally grown, like lemons, carrots and the likes that motivate the filtration process of the liver. This is why the lemon detox diet is a sure hit in attaining a healthier and better quality of life.

Ways to Identify and Tackle Click Fraud (part 2 of 2)

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The problem of click fraud recently hit the headlines with a class action raised against Google, prompting Google to offer $90million as a potential settlement.  Perhaps an acceptance of their responsibilities, Google's offer goes some way to suggest the extent of click fraud, and its vast costs to the internet economy.

There are a number of self-help remedies that can be implemented to keep an organization out of trouble.  The first of these remedies is the reliance on search engine optimization and organic listings.  If a site is well and fully optimized, it could eventually realize a ranking that another site is willing to pay $2.50 a click for.  Similarly, with organically high rankings there are no clickthrough rates, therefore the costs associated with PPC are not applicable.  Although the process is significantly more laborious and takes significantly longer to see results, the SEO process is much cheaper in the long run, and with an estimated 25-30% of all clicks being performed fraudulently, an organically high listing can save money which would otherwise be drained by click fraud for more beneficial reinvestment.

Year on year, as the pay per click advertising market continues to grow and expand, surely click fraud will follow suit.  Unless an effective means of preventing click fraud is developed and successfully implemented, buyers will steadily lose confidence in the advertising medium and turn to more effective, less wasteful marketing methods, which would seriously hit the search engines and could potentially threaten the online economy as a whole.

You need to have optimized niche website templates for best results. You may find the best adsense templates and blog templates at www.AdsenseTemplates.com (http://www.adsensetemplates.com). They are offering 100 fresh new templates every month.

Ways to Identify and Tackle Click Fraud (part 1 of 2)

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Identifying and tracking examples of click fraud is the first step to eradicating the problem.  Click fraud is an enormous drain on the resources of advertisers operating on a national and international scale, estimated to occupy around 30% of all pay per click advertising spend.  With so much at stake, its no wonder the search engines are investing so much time and effort into devising solutions.

One way in which Search Engines and other pay per click programme providers have attempted to curb the growing click fraud problem is through introducing IP address repetition algorithms.  These formulae are designed to pick up on suspicious click patterns emanating from a singular IP address, which can help to uncover the existence of click farms and competitor-led sabotage, as well as identifying potential fraudsters at source.

However, there is an array of problems with this method of attempting to identify the fraudsters.  Firstly, fraudsters logging on through a dialup modem, DSL line or cable modem can almost completely bypass this check, as with every new online session, a new IP address is generated.  Furthermore, there is an extensive range of software available to alter IP addresses, which again can be used for 'cheating' the algorithm.  Cookie and session tracking are other methods by which search engines can attempt to uncover potential fraudulent activity, but again there are ways around these for the fraudsters.

More comprehensive software is being developed which profiles and reports on the browsing habits of each click-through to enable companies to track and monitor suspicious behavior, although this could be seen by many as intrusive and ineffective as anything on a small scale is still likely to go unnoticed, based on the vast coverage of ads across the internet.